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What is a Marketer’s Role in a Capital Raise? (And What It’s Not)
Is the role of a marketer in a capital raise to close deals? No. Your marketer's job is to drive and nurture leads.

Rob Giles
Oct 15


What High-Performing Investor Relations Associates Do Differently in Discovery Calls
Better prospect conversations start with better discovery. And better discovery starts with shared understanding.

Joe Guidi
Aug 27


Mapping the Investor Journey to Strengthen Your Capital Raising
Accredited investors are no longer impressed by exclusivity or access. They’re overwhelmed with opportunities and more skeptical than ever. Trust isn’t given, it’s earned. And earning it requires more than flashy decks and webinars.

Joe Guidi
Jul 24


3 Ways to Build Trust with Your Investors
In a world full of hype and half-truths, real trust isn’t earned through promises. It’s built through presence, clarity, and...

Joe Guidi
Dec 3, 2024


Scaling Your Real Estate Investment Firm: The Power of a High-Performance Investor Relations
In the competitive landscape of real estate investment, building a high-performance Investor Relations team is crucial to building a...

Rob Giles
Nov 19, 2024


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