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How Benchmarks and Performance Metrics Strengthen Capital Raises
Most General Partners don't distinguish between marketing and investor relations when evaluating team performance. They treat lead...

Joe Guidi
Jun 18


The Systems Behind Best-in-Class Capital Raising
Most GPs don't realize it, but the moment their warm network dries up, their entire capital-raising machine grinds to a halt. Not because there's a lack of investor interest but because they've never treated capital raising like what it actually is: a sales process.

Joe Guidi
Jun 13


Navigating the New Landscape of Retail Capital Raising—Building a Rigorous Sales Process for Success
The past decade has been a golden era for private real estate investing. The surge in syndications and alternative investment models,...

Joe Guidi
Nov 13, 2024


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